The 111th National Sugar and Wine Fair hosted by COFCO was successfully held in Shenzhen from October 29 to 31, 2024. As one of the key activities of the national "consumption Promotion year", the 111th National Sugar and Wine Fair fully integrates the characteristics of Shenzhen's "international style", "scientific and technological style" and "young style", and takes many innovative measures to build an exhibition platform of "scale", "people" and "trade" for the food and wine industry. During the exhibition, the lively trading scene and warm business atmosphere demonstrated the huge potential of China's food and alcohol market, injected strong confidence into the industry, and confirmed the resilience and vitality of China's consumer market.